Introduction -- Part 1: -- Libraries and information sources - use, familiarity and favorability -- Library use -- Familiarity with and usage of multiple information sources -- How respondents learn about new information sources -- Impressions of information sources -- Part 2: -- Using the library - in person and online -- Activities at the library -- Awareness of library electronic resources -- Using library electronic information resources -- Seeking assistance in using library resources -- Familiarity with the library web site -- The internet search engine, the library and the librarian -- Keeping up-to-date with library resources -- Part 3: -- The library brand -- The value of electronic information resources -- Judging the trustworthiness of information -- Trust in library resources and search engines -- Free vs. for-fee information -- Validating information -- Libraries - positive and negative associations -- Lifestyle fit -- Books - the library brand -- Brand potential - libraries, books and information -- Part 4: -- Respondents advice to libraries -- The library's role in the community -- Rating library services -- Advice to libraries -- Part 5: -- Libraries - a universal brand? -- Conclusion -- Appendix A: -- Supporting data tables -- Appendix B: -- Sample verbatim comments -- About OCLC.