Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

By: Material type: TextSeries: Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000.Edition: 5th edDescription: xxix, 674 p. : ill. (some col.) ; 29 cmISBN:
  • 0030211131
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
  • Advertising promotion
Subject(s): LOC classification:
  • HF5415.123 .S54 2000
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Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.123 .S54 2000 (Browse shelf(Opens below)) Available 98628346

Includes bibliographical references and indexes.

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